Many Australians have created successful businesses out of things they are passionate about. However business success also requires:
Δ An understanding of the chosen industry
Δ Thorough research into and knowledge of the products and services you can offer
Δ An understanding of your target market, and
Δ An appreciation of the skills required in managing both the day to day and long term finances and operations of a business.
The TSRA Into Business workshops (in partnership with Indigenous Business Australia) help people fully investigate their business ideas in their own time at their own pace. At the workshops you will work through your idea with a business specialist who will show you how and where to research the business and product/service so you can determine whether it is commercially-viable and learn what is needed to manage finances and operations of a business.
The three one day, self-paced workshops are spaced over the course of several weeks to give participants time to complete further research and homework on their business idea. Your full and active participation in the workshops and completion of the homework is essential for you to progress through the program and will increase your chance of success on your journey to becoming your own boss.
The workshops cover the following broad topics:
- Workshop A – Your business ideas, goals and expectations
During this workshop you will learn about the various skills needed to run a business and to help you further develop your idea. You will join in discussions about business goals and expectations, how to research the business and the product/service, the risks involved and the planning process. You will be given homework which you must complete in order to be invited to attend Workshop B.
- Workshop B – Marketing and managing your business
You will learn more about how to develop your product/service and a market/client base. You will also learn about business competition, marketing, pricing, distribution, sourcing suppliers and other business resources. If you still wish to proceed in developing your business idea, you will be given homework which you must complete in order to be invited to attend Workshop C.
- Workshop C – Financial planning and management
In this final workshop you will be guided through the financial side of operating a business, including commercial viability, financial projections, business planning and where to find further assistance.
How to apply
The Torres Strait Regional Authority invites expressions of interest from aspiring and existing Indigenous business operators to participate in a series of three one day workshops.
The Into Business workshops are delivered by the TSRA at no cost to participants. Applicants must:
- Be an Indigenous person and a resident of the Torres Strait Region
- Have a commercially viable business idea to aspire to operate a business in the Torres Strait Region or is an existing Indigenous business operator in the Torres Strait Region; and
- Be willing to release their name or business name for media and promotional purposes.
If you are interested in attending an Into Business workshop, contact the TSRA Economic Development Programme on 07 40 690 700 or email firstname.lastname@example.org.